To my growing dismay, I counted at least 4 or 5 (dumb) commercials for Budweiser/Bud Light in the first hour alone --
Me: It doesn't count until I see Clydesdales!
-- but FINALLY, in the 4th quarter they clinched their customary win for Best Commercial Of The Event. It's like they spend all year trying to find a new animal to out-adorable the previous year. Now in addition to the Dalmatian and the foal, they've added an IMPOSSIBLY CUTE SPOTTED RED CALF. (that's just the bonus on top of awe-inspiring horses-in-harness) BRB, squealing head off for next several minutes.
2nd place: Coca-Cola, Simpsons version, just because seeing all the characters for a few extra seconds makes me smile. Between this and the guy sleepwalking through Africa, Coke was definitely the all-around company winner.
3rd place: Monster.com, with the fiddling beaver. Had us roaring with laughter. FIDDLE BEAVER!! He has just replaced the Geico Gecko to win my heart among anthropomorphic spokesanimals.
Honorable Mention: the promo for NCIS, showing us how Gibbs-slapping might be absorbed into popular culture. (by the way, regarding your later promo -- "followed by 90 million people"? What data are you futzing with to come up with numbers like that? Every hit you've ever gotten to the cbs.com website?)
Honorable Mention 2: promo for Late Night? And/or Oprah? I could have read it as a promo for The Tonight Show, so not...really clear, but!
Letterman: This is the worst Super Bowl party ever!
Leno: Oh, you're just saying that because I'm here.
Honorable Mention 3: The subtle "Call Barney Stinson" sign. CBS, can you always host every major event ever? Because I love seeing my shows take center stage.
Biggest Losers: Per usual, I have a hard time deciding which I hate more: the freakish eTrade babies (as if normal babies weren't unappealing enough), or the Go Daddy porn site (what's that you say? It's not a porn site? No, I think you must be mistaken).
Also per usual, Doritos kicks things off on a good note (dumb guy learns why you don't tease dogs with food; Labrador pwnage FTW!), and then just goes into the realm of weird and creepy.
P.S. Oh, man, the Green Police commercial. I couldn't fathom what it was for, but I just sat there with my impressed eyebrows raised and a smirk on my face, going, "Yep, that sounds about right. I can see it." In fact, the more I read & remember, the more I think that this must have been the best year for commercials ever*, despite the fact that everyone else is saying the opposite. CONTRARY NATURE STRIKES AGAIN!
(*truthfully, I think this is just the first year in a long time that I have paid attention.)